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Serve Your Real Estate Listing Clients Well Through Better Real Estate Marketing

By: Marte Cliff , Posted On: Monday, February 26, 2007

How many agents do you know who do the bare minimum for their listings? 80% perhaps?

They say that 20% of the agents do 80% of the business - and good marketing is part of the reason why. Taking a listing and failing to market is a surefire career killer.

According to the National Association of Realtors, over 77% of buyers search on the internet before they ever meet an agent. That means the MLS listings and virtual tours are more important than ever before. And yet, some agents persist in filling out the minimum amount of information. In other words - the "required" fields.

With the new automation systems on the internet, agents can now enter basic information about their buyer's wants and the MLS system will automatically send them information any time a matching listing is entered. That's how I happened to be reading the material that gets sent to buyers.

First, we got the automated form. Since my son is looking for a place with a shop and all the form said was the word shop, with no details, we asked for more information. Because we have found an agent who was willing to enter us into the automated system (none of the others bothered), I called her, rather than the listing agent.

Our agent found the virtual tour on line and forwarded that link next. And guess what? All it says is the word shop. Worse yet, the one photo of the house is taken from so far away that we can't tell if it is in decent shape, or if perhaps the windows are broken out and the siding falling off.

Would any buyer looking at that be interested enough to pick up the phone? Perhaps a few - the ones who are desperate to find a home in that specific location.

If this was an isolated incident, it wouldn't be so bad. But it's not. We've been getting a lot of links to MLS listings lately, and almost all are the same. Hardly any photos or descriptions. The buyers are given no reason to get enthused, excited, and anxious to see those listings.

What that means to Realtors and real estate agents who want to belong to that top 20% is opportunity.

When buyers see a MLS listing with ALL of the information filled in - including as much descriptive text as possible - they'll have more reason to pick up the phone. And when they see a virtual tour that describes the many benefits of your listing, they'll be anxious to make that viewing appointment.

What does that mean? It means your listings will sell quicker - and your reputation as a top agent will grow with each sale.

So take an extra hour or two to write good descriptions - ones that put the reader in the house, enjoying what it has to offer. Let them "see" it through your eyes and become excited to see it through their own.

Article Source: http://www.many-articles.com

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